How the City of Glendale, Arizona Extended its Recreation Programs Online and Doubled Membership in 2022

How the City of Glendale, Arizona extended its recreation programs online and doubled membership in 2022

At a glance

Partner

City of Glendale, Arizona

Platform

Glendale Recreation Online Wellness (G.R.O.W.), powered by Televeda

Audience

Homebound residents, snowbirds, residents without transportation to recreation and senior centers, and Glendale's Hispanic community

Membership

50 members (February 2022) to 102 members (December 2022)

Member ratings

Post-class surveys averaged 4.9/5 for instructors and 4.8/5 for class content

On-demand reach

SilverSneakers Classic: 227 views; Glendale Chair Yoga: 189 views (December 2022)

The challenge

Many Glendale residents couldn't take part in programs at the City's recreation and senior centers. Some are homebound, some are snowbirds who spend part of the year away, and some simply lack transportation. The City also has a large Hispanic population it wanted to reach and engage.

The solution

The City of Glendale partnered with Televeda to launch G.R.O.W., an online wellness platform where residents can join programs remotely and stay part of the community.

Members can choose from live and on-demand classes. Fitness options include Zumba Gold, Strength Building, Chair Yoga, Seated Tai Chi, Sit and Fit, and SilverSneakers Classic. Healthy Cooking with Christy has taught recipes such as apple nachos and sweet potato fries with a Greek yogurt dip. Members can also join Brain Games, Bingo, Creative Writing, Zentangle, and drawing and painting workshops.

Televeda sent the City a data report each month covering membership, class attendance, member feedback, and recommendations.

Read the full case study below.